In our case, we chose to run our Geofilter for 12 hours on the day of our event. The page will automatically update with a preview of your filter once it has been uploaded:ĥ. Once you have uploaded the graphic, click “Next.” You will now be able to select the dates on which you would like the filter to be available. If you choose to design one from a Snapchat template, you can pick an option from event type categories such as a wedding, birthday or graduation. Click “Create Now.”Ĥ. You can now upload your custom Snapchat Geofilter graphic or create one from a template provided by Snapchat. From here, you will be taken to Snapchat’s Geofilter page. You will be led to the “Manage my Account” page. If you’re creating a filter for a company event, but your business does not have a Snapchat account, you can still use a personal Snapchat account and identify as a business in the checkout process (we will go over this later).Ģ. You will need to log in to your personal or business Snapchat account online. While there are many types of filters, here’s our step-by-step guide for creating your own Snapchat On-Demand filter!ġ. Submitting Your Snapchat FilterĪccording to Snapchat’s submission guidelines, your file should be 1080 pixels wide by 1920 pixels tall, and the file should be under 300 kilobytes. It can also decrease the chances of approval by Snapchat. If the graphic is too big, it may cover users’ faces and lessen the appeal. It’s important that the graphic is visually appealing and doesn’t cover up too much of the screen. Other aspects not allowed in the graphics are actual photos and hashtags. Universities are the only exception to this rule, and authorized officials from the school must submit the filter. Unless you are a business organization, no logos or trademarks are permitted. Graphics need to be 100 percent original. Snapchat Graphicsĭon’t take your graphic from somewhere else. It should only cover a relevant area and be kept local instead of covering a vast territory, like a county. Think carefully when selecting the geofence, or the boundaries of your Snapchat filter. By following these guidelines, you will increase the likelihood of your filter being approved by Snapchat. Like most things, there are submission guidelines to Snapchat Geofilters. It should be noted that lenses are much more expensive than On-Demand Geofilters. Similar to sponsored filters, advertisers can create custom lenses to promote a product or service. This is where users place something silly, like puppy ears, over their face. If you use Snapchat, you’ve likely seen someone using a lense. Snapchatters have likely seen these filters for product launches or blockbuster film releases. Sponsored Filtersįor Snapchat ad partners, you can sponsor filters for users. This type of filter includes current temperature, your speed, battery life and day of the week. With information from your device, Snapchat delivers data filters. Here’s an example of a filter Blue Compass created for an event. On-Demand Geofilters cost money, but don’t worry they can cost less than $20! Both businesses and individuals can purchase this type of filter. These are the filters you see when you’re at a wedding or business. Here’s an example of the great city of Des Moines: Any individual artist or designer is encouraged to submit filters for this type of Geofilter. The Community filter is for cities, universities, local landmarks or public locations. Community Filtersįirst and foremost, if you are a business, you are not eligible to create a Community filter. However, Snapchat has upped their Geofilter game and added more options, such as sponsored filters and lenses. When Snapchat originally created Geofilters, there were two types: Community and On-Demand. Now you have an event coming up, so you wish to create a filter! Have no fear we are here with an easy “how-to” guide to make sure you get the Snapchat Geofilter you want more than anything. These Geofilters are popping up at weddings, sweet 16s and family reunions, and they are creating quite the buzz. What am I talking about? Snapchat Geofilters, of course. It seems you can’t go anywhere without encountering one of these on your phone. How to Create Your Own Geofilter for Snapchat
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